I don't contribute much money to GMO's because I have no idea how much of my hard earned money will be spent in a fashion in keeping with the reasons I would donate my money. Will my donation be squandered by non-business savy and idealistic types? Are the goals expressed realistic within the given budget? Is the leadership structure efficient and has it proven itself to be effective in previous efforts? In short, how can I trust these people?? In this commentary, I would like to suggest the vital importance of an independent and objective analysis of non-profits. If more people were given legitimate reasons for trusting the effectiveness of NGO's, more people would give. Can I suggest to Haiti Innovation that any effort you make towards this end (in providing objective analysis and reports on NGO's track records, stats, etc...) will go a long way towards increasing the amount of money that will be donated towards causes for helping Haiti. Not only this, it will also allow donors to give money to those agencies which provide the most help, not just those that speak the best rhetoric.